Local beef. Its whole footprint covered.
Every cut here is sold net zero. With each purchase we retire carbon removal credits for that beef's whole footprint, cradle to grave, plus a buffer. Then you get the record.
Ground beef
We retire 23.2 kg of carbon removal credits with it: the 19.4 kg footprint plus a 20% buffer. The food still has emissions; the credits compensate for them.
- Goes to the farm
- $8.50
- Buys carbon removal credits
- $1.05
- Measurement and verification reserve
- $0.30
- You pay
- $9.85
How it works
- Pick your foodCuts, bundles, or a quarter or half, straight from the farm and cut by the local butcher.
- Its footprint is in the priceEverything here is sold net zero. The price includes carbon removal credits for its whole footprint, plus a buffer.
- We retire the creditsYour purchase is assigned its share of carbon removal credits we've already retired on the registry.
- Check the recordEvery purchase gets a public record: what was covered, from which project, and how we counted.
The whole footprint, cradle to grave
However you store it, cook it, or share it, that part of the footprint is already counted. "Carbon neutral" usually stops at the farm gate. We follow the food all the way to your kitchen, and to what's left on the plate.
- Raising the cattleGrowing the feed · Cow-calf pasture · Backgrounding · Finishing
- Harvest and processingHarvest · Cutting · Packaging
- Getting it to youTrucking · The store's cooler
- In your kitchenFridge and freezer · Cooking · Leftovers and waste
The stages the U.S. life-cycle study follows, using national averages plus a 20% buffer. How we count
Make one meal a week net zero.
#EmissionsFreeFriday: make Friday dinner a net-zero purchase. A pound of ground beef here is $9.85, its whole footprint covered. Nobody has to change everything, but when enough of us choose it, farmers see that it pays to keep and use their own credits.
Start with a pound of ground beef